Substack Email Components

Browse our collection of Substack-inspired email components. Each component is fully responsive and ready to use in your email designs.

4 components
Summer Recap Email - Substack email component (single column layout)
Substack Reading Summary - Substack email component (single column layout)
App Download Prompt - Substack email component (single column layout)
App Download Invitation - Substack email component (footer layout)

About Substack’s Email Design

Substack’s email design prioritizes writer-reader connection with clean, publication-focused layouts that feel like receiving a personal newsletter. Their emails feature their signature orange branding, simple subscription management, and reading-optimized typography that respects long-form content. Each email emphasizes that independent publishing should be straightforward and reader-friendly.

The brand’s email design balances platform features with writer empowerment. Substack emails include new publication recommendations, subscription growth tips, and feature announcements using minimal, distraction-free layouts. Their design communicates that newsletter platforms should get out of the way and let writers connect directly with readers through well-designed, accessible email experiences.

Design Principles

  • Writer-reader focus: Design that facilitates direct connection and conversation
  • Signature orange branding: Bold color used for recognition and key actions
  • Reading-optimized typography: Clear, comfortable fonts for long-form content
  • Minimal distraction: Clean layouts that prioritize content over platform

Key Components

Browse the collection above to explore publication showcase headers, subscription management sections, writer recommendation blocks, and reader-focused CTAs—all inspired by Substack’s newsletter platform design.

Using These Components

Each component is available in Figma and can be copied directly into your designs. They’re built with email-safe HTML and CSS, ensuring compatibility across all major email clients.

Best Practices

  1. Prioritize readability: Use typography that supports long-form content consumption
  2. Use orange strategically: Apply signature brand color for subscriptions and actions
  3. Feature writers: Showcase publication creators and their unique voices
  4. Keep it simple: Avoid visual clutter that distracts from content

Frequently Asked Questions

How do I use Substack email components in Figma?

Click the "Copy Figma Component" button on any Substack component, then paste it directly into your Figma design file using Cmd+V (Mac) or Ctrl+V (Windows). The component will be ready to customize.

Are these Substack email components responsive?

Yes, all Substack email components are fully responsive and work across all major email clients including Gmail, Outlook, Apple Mail, and mobile devices.

Can I customize the Substack components?

Absolutely! Once copied into Figma, you can customize colors, fonts, spacing, images, and all other design elements to match your brand.

Do I need Emailify to use these components?

These components are designed to work seamlessly with the Emailify Figma plugin, which converts your designs to production-ready HTML email code. You can use them in Figma for free, and use Emailify when you're ready to export.