The New York Times
Audio Playlist Offer
single column DarkMuted CTA
The New York Times Email Components
Browse our collection of The New York Times-inspired email components. Each component is fully responsive and ready to use in your email designs.
3 components
Browse by
About The New York Times’s Email Design
The New York Times’s email design embodies journalistic authority with classic serif typography, organized content hierarchies, and their iconic black nameplate. Their emails feature breaking news alerts, curated story selections, and subscription offerings using traditional newspaper design principles adapted for digital. Each email maintains the gravitas and credibility of America’s newspaper of record.
The brand’s email design balances breaking news urgency with editorial depth. NYT emails include multiple story formats from news alerts to weekend reads, section newsletters, and subscription offerings through layouts that mirror print newspaper structure. Their design emphasizes that quality journalism deserves presentation that honors both immediacy and thoughtfulness.
Design Principles
- Serif typography authority: Classic fonts that communicate journalistic credibility
- Organized hierarchy: Clear story prioritization and section organization
- Iconic nameplate: The New York Times logo used prominently for brand recognition
- Editorial variety: Mix of breaking news, analysis, opinion, and feature content
Key Components
Browse the collection above to explore news alert headers, story collection sections, subscription offer blocks, and journalism-focused CTAs—all inspired by The New York Times’s editorial design.
Using These Components
Each component is available in Figma and can be copied directly into your designs. They’re built with email-safe HTML and CSS, ensuring compatibility across all major email clients.
Best Practices
- Use serif typography: Maintain classic newspaper fonts for authority and readability
- Organize clearly: Present stories with obvious hierarchy and importance
- Feature the nameplate: Use The New York Times logo prominently
- Mix content types: Balance breaking news with analysis and features
Frequently Asked Questions
How do I use The New York Times email components in Figma?
Click the "Copy Figma Component" button on any The New York Times component, then paste it directly into your Figma design file using Cmd+V (Mac) or Ctrl+V (Windows). The component will be ready to customize.
Are these The New York Times email components responsive?
Yes, all The New York Times email components are fully responsive and work across all major email clients including Gmail, Outlook, Apple Mail, and mobile devices.
Can I customize the The New York Times components?
Absolutely! Once copied into Figma, you can customize colors, fonts, spacing, images, and all other design elements to match your brand.
Do I need Emailify to use these components?
These components are designed to work seamlessly with the Emailify Figma plugin, which converts your designs to production-ready HTML email code. You can use them in Figma for free, and use Emailify when you're ready to export.