Goop
Delicious Meal Showcase
single column Image
Goop Email Components
Browse our collection of Goop-inspired email components. Each component is fully responsive and ready to use in your email designs.
4 components
Browse by
About Goop’s Email Design
Goop, Gwyneth Paltrow’s wellness and lifestyle empire, brings aspirational luxury and editorial sophistication to email design with magazine-quality photography, curated product selections, and wellness content that blends commerce with lifestyle journalism. Their emails feature exclusive product launches, expert wellness advice, and carefully styled product collections that appeal to affluent wellness enthusiasts. Each communication feels like a premium magazine delivered digitally.
The brand’s email design prioritizes curation and aspiration. Goop emails showcase products in beautiful lifestyle contexts, feature expert interviews and wellness guides, and maintain an editorial voice that positions shopping as self-care. Their approach reflects luxury lifestyle publishing through sophisticated layouts, premium product photography, and content that makes expensive wellness products feel like essential investments in oneself.
Design Principles
- Editorial sophistication: Magazine-quality layouts blending commerce and content seamlessly
- Aspirational lifestyle: Photography and styling showcasing elevated wellness living
- Expert authority: Wellness advice and product curation from credible voices
- Luxury positioning: Design and messaging conveying premium quality and exclusivity
Key Components
Browse the collection above to explore editorial hero sections, curated product grids, expert interview blocks, and luxury-focused CTAs—all inspired by Goop’s lifestyle email design.
Using These Components
Each component is available in Figma and can be copied directly into your designs. They’re built with email-safe HTML and CSS, ensuring compatibility across all major email clients.
Best Practices
- Curate thoughtfully: Present products as carefully selected rather than comprehensive catalogs
- Blend content and commerce: Integrate editorial wellness advice with product recommendations
- Emphasize quality: Use premium photography and sophisticated layouts consistently
- Position as investment: Frame products as essential wellness investments, not purchases
Frequently Asked Questions
How do I use Goop email components in Figma?
Click the "Copy Figma Component" button on any Goop component, then paste it directly into your Figma design file using Cmd+V (Mac) or Ctrl+V (Windows). The component will be ready to customize.
Are these Goop email components responsive?
Yes, all Goop email components are fully responsive and work across all major email clients including Gmail, Outlook, Apple Mail, and mobile devices.
Can I customize the Goop components?
Absolutely! Once copied into Figma, you can customize colors, fonts, spacing, images, and all other design elements to match your brand.
Do I need Emailify to use these components?
These components are designed to work seamlessly with the Emailify Figma plugin, which converts your designs to production-ready HTML email code. You can use them in Figma for free, and use Emailify when you're ready to export.