Hanni Email Components

About Hanni’s Email Design

Hanni, the modern body care brand known for The Shave Pillow and Weighted Razor, brings soft minimalism and self-care focus to email design with gentle color palettes, tactile product photography, and messaging that emphasizes ritual over routine. Their emails feature intimate product shots, educational content about skin care, and community testimonials celebrating body positivity. Each communication feels like a gentle reminder to prioritize personal care.

The brand’s email design prioritizes comfort and inclusivity. Hanni emails use warm, muted tones, showcase products with sensory detail photography, and communicate the experience of using their tools rather than just features. Their approach reflects modern self-care values through design that feels spa-like and welcoming, making hair removal feel like an act of care rather than a chore.

Design Principles

• Soft minimalism: Gentle color palettes and clean layouts creating spa-like calm
• Sensory focus: Photography emphasizing texture, weight, and tactile experience
• Self-care messaging: Copy positioning products as rituals of personal care
• Body positivity: Inclusive imagery and messaging celebrating all bodies

Key Components

Browse the collection above to explore product detail sections, ritual-focused hero areas, educational content blocks, and self-care CTAs—all inspired by Hanni’s body care email design.

Using These Components

Each component is available in Figma and can be copied directly into your designs. They’re built with email-safe HTML and CSS, ensuring compatibility across all major email clients.

Best Practices

1. Emphasize experience: Focus on how products feel and the ritual they create
2. Use gentle palettes: Employ soft, muted colors that create calming atmospheres
3. Feature texture: Showcase tactile details through macro and sensory photography
4. Celebrate inclusivity: Use diverse, body-positive imagery and messaging throughout