Starbucks
App Benefits Header
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Starbucks Email Components
Browse our collection of Starbucks-inspired email components. Each component is fully responsive and ready to use in your email designs.
5 components
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About Starbucks’s Email Design
Starbucks’s email design captures coffeehouse culture with warm colors, appetizing beverage photography, and seasonal campaign themes. Their emails feature their signature green branding, Rewards program benefits, and new product announcements using inviting imagery that makes drinks look irresistible. Each email reinforces the Starbucks experience and drives both app engagement and store visits.
The brand’s email design balances promotional offers with community connection. Starbucks emails include Stars rewards tracking, seasonal drink launches, and mobile order encouragement through warm, welcoming layouts. Their design emphasizes that Starbucks is more than coffee—it’s a daily ritual, a rewards community, and a consistent third place between home and work.
Design Principles
- Signature green branding: Iconic Starbucks green used consistently for recognition
- Seasonal campaign focus: Themed designs around holiday drinks and limited offers
- Rewards integration: Stars program and benefits highlighted prominently
- Appetizing photography: Drinks and food shot to maximize appeal and cravability
Key Components
Browse the collection above to explore seasonal campaign headers, rewards status sections, new product showcases, and mobile-order CTAs—all inspired by Starbucks’s coffeehouse email design.
Using These Components
Each component is available in Figma and can be copied directly into your designs. They’re built with email-safe HTML and CSS, ensuring compatibility across all major email clients.
Best Practices
- Feature seasonal campaigns: Create timely themes around holiday drinks and offerings
- Highlight rewards: Show Stars balance and redemption opportunities prominently
- Use appetizing photos: Make beverages and food look irresistible and craveable
- Drive mobile orders: Encourage app usage with one-tap order capabilities
Frequently Asked Questions
How do I use Starbucks email components in Figma?
Click the "Copy Figma Component" button on any Starbucks component, then paste it directly into your Figma design file using Cmd+V (Mac) or Ctrl+V (Windows). The component will be ready to customize.
Are these Starbucks email components responsive?
Yes, all Starbucks email components are fully responsive and work across all major email clients including Gmail, Outlook, Apple Mail, and mobile devices.
Can I customize the Starbucks components?
Absolutely! Once copied into Figma, you can customize colors, fonts, spacing, images, and all other design elements to match your brand.
Do I need Emailify to use these components?
These components are designed to work seamlessly with the Emailify Figma plugin, which converts your designs to production-ready HTML email code. You can use them in Figma for free, and use Emailify when you're ready to export.